HOW TO BUILD YOUR BUSINESS: BRAND IDENTITY AND MARKETING

Your signature style is what differentiates your jewelry brand from the competition. It is what sets the tone for everything you design, fabricate, and communicate. With a clear description and professional visual presentation of your jewelry brand, you’ll be ready to step out in public and monetize your work, regardless of whether you’ve been in business for one year or ten. This course brings together in class presentations, guest experts, and reading and homework assignments.

Learn more about this course here.

At the conclusion of this course you will have the tools to set yourself apart and make your brand memorable, relatable, and enduring to consumers of all types. 

Taught by Judi Powers

COURSE REQUIREMENTS:

To get the most out of this class it will be helpful to have started building your jewelry or wearable art business and to have a collection of at least 5-10 pieces. Public speaking is required as is being visually present during class meetings via Zoom.

COURSE MATERIALS:
• Internet access
• Computer and PowerPoint or similar presentation software
• Printer access
• An open mind

This is an online course. All meetings will take place via Zoom. A link will be sent once your registration is confirmed.